MicroStrategy Rebrands as Strategy, Doubling Down on Bitcoin 

TLDR

• Microstrategy has officially rebranded as Strategy, keeping the same ticker of MSTR.
• They added the Bitcoin symbol as part of the new logo.
• Because of the way Strategy raises capital for Bitcoin purchases, the company reported a $670 million loss for Q4 2024.

MicroStrategy, perhaps the most well-known publicly traded crypto-advocate company, has undergone a major transformation. On Feb. 5, the company officially rebranded to Strategy (with a fresh “₿” Bitcoin logo to boot), marking its continued evolution from a data software giant to a Bitcoin-first entity. 

This shift is yet another bold statement of the company’s commitment to Bitcoin adoption, as spearheaded by executive chairman Michael Saylor. But what does this rebrand really mean, and what’s happening under the hood at Strategy? Here’s what you need to know, explained in plain English.

Q4 Report Card: Big Losses, Bigger Bitcoin Stacks

First off, Strategy just announced a $670.8 million net loss for the fourth quarter. That’s a lot of red… 

But before you clutch your pearls, it’s worth noting that most of this loss stems from their aggressive Bitcoin purchasing strategy under the so-called “21/21 Plan”.

For context, the firm managed to rake in $120.7 million in Q4 revenue. While solid, this was a 3% year-on-year drop and slightly below analysts’ projections. 

Meanwhile, expenses ballooned nearly 700% year-on-year, hitting $1.1 billion. Why? Because Strategy threw itself headfirst into securing an additional 218,887 Bitcoin, bringing its total stash to 471,107 Bitcoin worth over $45 billion — the most held by any corporation in the world. Their wallet’s officially bigger than anyone else’s.

What’s the “21/21 Plan”? 

Strategy’s bold move is all about deploying $42 billion in capital over three years to buy more Bitcoin. 

Half of that is made up of equity, and the other half comes from fixed-income securities. The company has already secured $20 billion toward this goal, leveraging techniques like senior convertible notes and debt to fuel the Bitcoin buying spree.

CEO’s Take 

Phong Le, Strategy’s CEO and president, seems confident in the aggressive approach. 

He said, “Additionally, the Pro-crypto stance of the new administration led by President Trump has drawn considerable institutional attention to the asset class. We believe the introduction and initial success of the spot at Bitcoin ETPs evidenced the growing maturation of Bitcoin as an institution-grade asset class, with broader regulatory recognition and institutional adoption.

 Translation? They’re betting that stacking Bitcoin now will pay off big in the future.

Le then added, “We made significant progress toward the advancement of our Bitcoin strategy. We announced our 21/21 plan in the Q3 earnings call in November to target raising $21 billion of equity and $21 billion from fixed income securities between 2025 and 2027. We have made progress under our 21/21 plan, much faster than originally anticipated, with rapid and responsible growth in our capital raising given favorable market dynamics.”

These guys are going harder than anyone else right now, and it’s starting to show, but we think the company will become even more prominent in the future thanks to their…well…strategy.

New Metrics for Evaluating Bitcoin Performance 

To help people better understand its hefty crypto strategy, the company introduced two new metrics:

• BTC Yield – This KPI tracks the percentage change between its Bitcoin holdings and its Assumed Diluted Shares Outstanding, which reached 74.3% in 2024 (though adjustments have been made to lower this target to 15% for 2025). 
• BTC Gain & BTC $ Gain – The former represents the number of Bitcoin multiplied by the Bitcoin yield for a given period, while the latter reflects the dollar value of that BTC Gain.

These metrics are designed to give investors a clearer picture of Bitcoin’s impact on Strategy’s balance sheet. It’s like a cheat sheet for understanding how deep Strategy is in the Bitcoin game (spoiler alert: they’re all in).

The Strategy Rebrand 

Once known for pioneering business intelligence software, MicroStrategy was founded back in 1989 by Michael Saylor. Now, 35 years later, the company has ditched “Micro” in favor of the simpler, sleeker “Strategy” — complete with the official Bitcoin “₿” symbol proudly attached. 

The change is meant to reflect the company’s full tilt toward Bitcoin as its core identity. Still, Strategy isn’t ditching its roots entirely. The company will continue to offer its business intelligence services alongside its Bitcoin initiatives.

Saylor, who has been the driving force behind this pivot to Bitcoin, remains deeply involved. While he stepped down as CEO in 2022, his role as executive chairman continues to put him at the center of Strategy’s crypto-first strategy. If you’re wondering who has the loudest megaphone in the “corporate Bitcoin adoption” space, it’s still Saylor.

Wall Street’s Reaction? “Meh” 

Not everyone feels the Bitcoin buzz quite like Strategy. After the rebranding announcement and Q4 report, Strategy’s stock fell 3.3% during the Feb. 5 trading day to $336.70, with a further 0.72% drop in after-hours trading (Google Finance data). At the time of this writing, it’s trading at $326.56, likely due to the slump in BTC’s price.

Source

The lukewarm reception suggests that not all investors are sold on the long-term payoff of the Bitcoin-focused strategy. But, as is often the case in the crypto world, patience might be required to see how this gamble plays out.

It’s a case of reap-what-you-sow for Saylor and company. If you want to play the Bitcoin game, your stock price is going to follow BTC, not the SPY. Fortunately for them, they don’t seem to care. And neither do many of their stockholders.

What This Means for Crypto Beginners 

For those of you just entering the crypto world, Strategy’s moves might feel like a lot of noise (and numbers). But here’s the simple takeaway — this company is making a long-term bet that Bitcoin is the future. 

Whether you’re stacking sats yourself or still figuring out if crypto is right for you, Strategy serves as a big, bold example of how institutions are leaning into Bitcoin with real money on the line.

Is this a risky play? Absolutely. 

But in the high-stakes world of crypto, risks often come hand-in-hand with the potential for big rewards. Strategy is banking on the latter, and watching how this gamble unfolds in the coming years will be fascinating.