SoFi Goes Big With Crypto Services Relaunch

TLDR

• SoFi — the digital banking and financial services company that operates almost exclusively through an app — is about to relaunch its crypto services.
• Users will be able to buy, sell, hodl, borrow, and stake.
• The launch is slated for late 2025.

Good news for crypto enthusiasts and digital banking fans: SoFi is blending the best of traditional finance with cutting-edge blockchain tech. With the reintroduction of crypto services to their digital banking platform, SoFi is once again proving why it’s a leader in fintech innovation. 

From enabling international transfers to crypto investing, their upcoming services are tailor-made for individuals seeking speed, security, and simplicity in managing their finances. There’s a lot to unpack. So, let’s get after it. 

The Crypto Financial Revolution Keeps Moving  Forward 

When it comes to financial services, crypto and blockchain are becoming integral tools for faster money transfers, safer transactions, and cost-efficient investing. 

Why is Sofi shifting toward crypto? 

• Faster Transactions: Forget multi-day delays. Crypto transfers happen in seconds. 
• Global Reach: Send money internationally at a fraction of the cost of traditional banking. 
• Growing Adoption: Nearly 30% of American adults now own crypto assets, signaling mainstream momentum. With incoming regulatory clarity on the horizon, many companies are gearing up for the crypto push.

SoFi’s reemergence in the crypto space will allow it to deliver innovative crypto services that directly address customer demand. Services that could once get a business sued by the SEC or have criminal charges brought against them by the DOJ.

What’s New with SoFi’s Crypto Services 

SoFi is bringing all kinda of goodies to the table. Here’s what users can expect to see in the near future — the company is planning to begin launching products and services later in 2025.

1. Seamless International Money Transfers

You need to send money to a loved one overseas or make a purchase in another currency. With traditional remittance services? They can take days and charge steep fees. 

SoFi’s self-serve international transfer feature will let members transfer money across borders in real-time on blockchain networks at lower costs. Here’s how it will work:

• Enter your recipient’s contact details and the amount to send in USD. 
• Funds are processed on secure blockchain networks. 
• Local currency is delivered directly to the recipient’s account in record time. 

Fast. Transparent. Affordable. Plus, you’ll have full visibility of exchange rates and fees upfront, all managed through the convenient SoFi app. 

2. Crypto Investing is Back

Whether you’re a novice investor or a seasoned crypto enthusiast, having access to secure and intuitive investment tools is a must. That’s why the return of crypto investing on the SoFi platform is such an exciting development. 

Soon, members will be able to buy, sell, and hold popular cryptocurrencies like Bitcoin and Ethereum. Over time, this service will expand to include features like: 

• Borrowing against crypto assets. 
• Crypto staking to earn passive income. 
• Expanded payment options via stablecoins. 

With its nationally chartered banking license and decades of fintech expertise, SoFi ensures all crypto investing complies with evolving regulations, giving members peace of mind. 

Here’s what the website shows. Enter an email to join the waitlist.

Source

3. A Unified Financial Ecosystem

SoFi has always prided itself on being a one-stop shop for financial services. With crypto integrated across their banking, investing, and lending products, users no longer need to juggle multiple apps or platforms. Services include access to:

• Zelle Transfers 
• ACH payments 
• Self-service wires 
• Crypto transactions 

What This Means for Users

Here’s why this news matters so much to crypto users and potential users.

• Save time and money on international money transfers. 
• Build more diversified portfolios via cryptocurrency investments. 
• Enjoy new levels of convenience with an integrated, secure digital banking experience. 
• SoFi plans to offer staking and borrowing services. You can become your own bank.

It’s Another Great Day to Be in Crypto 

The return of crypto services to the SoFi platform underscores the company’s dedication to innovation and adaptability in a rapidly changing industry. It’s also a testament to just how fast the regulatory climate is evolving.

SoFi is merging traditional banking services with blockchain-powered solutions and setting a bold new standard for what consumers expect from their financial partners. 

Whether you’re exploring cryptocurrency for the first time or seeking faster, more affordable financial tools, this is the perfect time to leverage what SoFi has to offer. We’re pretty excited about the potential here. So we’ll be keeping an eye on this news. We’ve joined the waitlist and will report back with updates as they happen.