Binance Survey Shows Nearly Half of Users Entered Crypto in 2024

TLDR

  • Binance recently conducted a survey with 27,000 respondents.
  • These were all Binance users.
  • Nearly half of them are new to the space in 2024.

Cryptocurrencies have seen their fair share of new faces, but Binance’s latest survey underlines just how significant 2024 was for onboarding fresh participants into the space. According to responses from over 27,000 Binance users across six continents, nearly half — an eye-popping 45% — seized the opportunity to explore crypto for the first time this year. 

But what pushed so many to dip their toes into the blockchain ocean? And, more importantly, does this data tell the whole story? Let’s break it down. 

Why 45% of Binance Users Joined in 2024 

If you’re still trying to wrap your head around why 2024 would bring so many newcomers, Binance’s respondents offered some insight. Here are their top motivations for joining the crypto craze this year: 

  • Rapid Asset Appreciation (22.4%) – The potential for digital assets to grow in value quickly was the number-one reason cited. It’s no surprise — words like “bull market” and “uptrend” have a magnetic allure, especially when profits are in the headlines. And of course…dem memes.
  • Decentralization & Financial Independence (18.78%) – The ethos of decentralization continues to resonate, as many are drawn to the idea of reclaiming control over their finances, away from traditional institutions. 
  • Speed and Convenience (17.16%) – Crypto’s quick and borderless nature grabbed the attention of new users who value instant transactions. No waiting for bank clearing times here. 

While these reasons aren’t exactly groundbreaking, they confirm what sets crypto apart from traditional financial markets. 

However, one historical crypto narrative — the idea of using Bitcoin as a “store of value” — didn’t rank prominently for 2024’s newcomers. This hints at a shift in priorities, especially among those entering during this year’s bullish market conditions. 

Meme Coins and BNB Lead the Pack 

When it comes to preferred holdings, Binance’s users are a unique bunch. Meme coins, often considered high-risk speculative investments, were surprisingly the most popular holding for survey participants. Despite their fading momentum in 2024 according to broader market indicators, this niche sector remains front and center for many Binance adoptees. 

Meanwhile, Binance’s native token, BNB, outshone even Ethereum in popularity among the respondents. 

Optimism for 2025 

One thing unites Binance’s global respondents, whether they’re holding meme coins or exploring blockchain tech — they’re hopeful about the future. A significant 20% anticipate positive crypto regulations next year, while 16% expect major involvement from traditional finance institutions. 

Both predictions track with ongoing industry trends. 2024 saw increased moves by traditional banks and financial giants to integrate blockchain technology, signaling a broader acceptance of crypto’s relevance. 

Additionally, increased regulatory clarity — especially in regions with developing crypto policies — could mark another milestone for 2025. Respondents also foresee improved blockchain adoption, hinting that the technology’s real-world applications will continue to expand, whether through supply chains or digital IDs. 

Limited Scope and Bias 

Before you grab those rose-tinted glasses, the survey had some limitations. For one, Binance only polled its own users, meaning the findings reflect the preferences and experiences of its particular audience — not the wider crypto landscape. 

That being said, Binance is the largest exchange in the world, so the people making the above argument need to take that into account. In our opinion, it’s a pretty solid sample size.

However, it’s important to note that US users were absent from the pool, as Binance does not have a US product.

Overall, the results were what we expected to see.

What This Means for New Crypto Users 

2024 may have been a gateway year for novices, but what lies ahead? With brighter hopes for regulations and institutional involvement, the crypto market seems poised for more stability and growth in 2025. 

Whether you’re gearing up to increase your stake or stay light on your feet, the key to navigating this space will always be education. Stay informed, diversify wisely, and don’t chase hype (no matter how many meme coins trend on Twitter).  

Binance’s latest survey reveals an evolving crypto community with fresh participants bringing new energy into the market. If you’re new to the blockchain revolution, this is an exciting moment to watch closely or step boldly into — but always do so with a balanced approach. 

About the Author

Leaderboard

Only Top 10 users qualify for monthly $100 drawing.

RankPoints
Trophy1
Jillianne R.
Diamonds119
Trophy2
Phillip W.
Diamonds119
Trophy3
Baffa O.
Diamonds119
Trophy4
James C.
Diamonds119
Trophy5
Male T.
Diamonds119
Trophy6
Ron B.
Diamonds119
Trophy7
Moses O.
Diamonds119
Trophy8
Saifu A.
Diamonds119
Trophy9
Lidya I.
Diamonds119
Trophy10
Kofi K.
Diamonds119
Trophy11
Mustafe O.
Diamonds119
Trophy12
Musa S.
Diamonds118
Trophy13
Dany T.
Diamonds118
Trophy14
Lalisa F.
Diamonds118
Trophy15
Ernest L.
Diamonds118
Trophy16
Eric A.
Diamonds118
Trophy17
John P.
Diamonds118
Trophy18
David D.
Diamonds118
Trophy19
Barry S.
Diamonds118
Trophy20
Dan B.
Diamonds118
Trophy21
James A.
Diamonds118
Trophy22
Menelik G.
Diamonds117
Trophy23
Kyakonye S.
Diamonds117
Trophy24
Asfaw I.
Diamonds117
Trophy25
Khaleeq A.
Diamonds117
Trophy26
Wayne C.
Diamonds117
Trophy27
Mohamed N.
Diamonds117
Trophy28
Hamza K.
Diamonds117
Trophy29
Genuine C.
Diamonds117
Trophy30
ALIYU Y.
Diamonds117
Trophy31
Soly N.
Diamonds117
Trophy32
David B.
Diamonds116
Trophy33
Nathan H.
Diamonds116
Trophy34
Nour E.
Diamonds116
Trophy35
Bello U.
Diamonds116
Trophy36
Nazeeh K.
Diamonds116
Trophy37
Anselme D.
Diamonds116
Trophy38
Muhammmad H.
Diamonds116
Trophy39
Sherry D.
Diamonds116
Trophy40
Abubeker A.
Diamonds116
Trophy41
Kenneth J.
Diamonds115
Trophy42
Carlos M.
Diamonds106
Trophy43
William M.
Diamonds105
Trophy44
Okello A.
Diamonds105
Trophy45
Obey T.
Diamonds101
Trophy46
Michael R.
Diamonds101
Trophy47
Lucy A.
Diamonds99
Trophy48
David C.
Diamonds98
Trophy49
Hilik T.
Diamonds98
Trophy50
Gabrielle G.
Diamonds97
Trophy51
Kimberley S.
Diamonds95
Trophy52
Mich O.
Diamonds94
Trophy53
Oyetunji S.
Diamonds93
Trophy54
Latrice S.
Diamonds92
Trophy55
THEOBALD S.
Diamonds92
Trophy56
hanad A.
Diamonds84
Trophy57
Pavan C.
Diamonds84
Trophy58
Kyarugaba S.
Diamonds83
Trophy59
Michael M.
Diamonds82
Trophy60
Rosalio S.
Diamonds82
Trophy61
Tha H.
Diamonds82
Trophy62
Hossana E.
Diamonds82
Trophy63
John H.
Diamonds82
Trophy64
PaulShultis S.
Diamonds64
Trophy65
Gashaw N.
Diamonds63
Trophy66
Jeremiah A.
Diamonds63
Trophy67
Alam Z.
Diamonds62
Trophy68
FRANK I.
Diamonds61
Trophy69
Melkamu A.
Diamonds61
Trophy70
Akeem A.
Diamonds58
Trophy71
OSAMEDE O.
Diamonds56
Trophy72
Isaac O.
Diamonds56
Trophy73
Olorunwa M.
Diamonds56
Trophy74
Yashin S.
Diamonds55
Trophy75
Erbs M.
Diamonds55
Trophy76
John S.
Diamonds55
Trophy77
Shiferaw T.
Diamonds54
Trophy78
Richard P.
Diamonds54
Trophy79
Mbongiseni S.
Diamonds54
Trophy80
Christian C.
Diamonds54
Trophy81
james_bolinda
Diamonds54
Trophy82
Ronald H.
Diamonds53
Trophy83
Sean S.
Diamonds43
Trophy84
Kenneth B.
Diamonds42
Trophy85
Aimee B.
Diamonds40
Trophy86
Jamil B.
Diamonds40
Trophy87
Muhammad I.
Diamonds37
Trophy88
Expert E.
Diamonds36
Trophy89
Raz E.
Diamonds36
Trophy90
Juma G.
Diamonds35
Trophy91
Shom S.
Diamonds35
Trophy92
Somadina O.
Diamonds35
Trophy93
Carlos P.
Diamonds35
Trophy94
Kenneth J.
Diamonds35
Trophy95
Ade N.
Diamonds35
Trophy96
jtcraw
Diamonds35
Trophy97
Bekele W.
Diamonds32
Trophy98
Glen M.
Diamonds32
Trophy99
DAVISON P.
Diamonds31
Trophy100
Martins M.
Diamonds31
Silver Trophy
Diamonds0

Countdown to next draw

days

hours

minutes

seconds