Google Searches For “Crypto” Hits 3-Year High

TLDR

• Google searches for “crypto” have reached their highest point in three years.
• The boost comes in response to President Trump releasing his own meme coin.
• He has also released an executive order that covers many of his crypto-related campaign promises.

It’s not every day that a president turned former U.S. president turned current president creates a meme coin. In fact, it has never happened. Like ever. But that’s exactly what happened — and it sent Google searches for “crypto” skyrocketing to levels we haven’t seen since Bitcoin’s glory days in 2021.

You’re not alone if you’ve recently Googled “crypto” (and hey, maybe that’s how you found yourself here). The surge in interest is making waves, leaving many wondering whether this is a sustainable trend or just another flash in the pan. Let’s get after it.

Presidential Social Media Hype and Google Search For “Crypto”

Google Trends data doesn’t lie. Google search for “crypto” recently soared to its highest search popularity since November 2021 — that golden era when Bitcoin flirted with $67,000, and everyone’s aunt started asking if they should “invest in Ethereum.” 

We laughed at them. We shouldn’t have. We could have used the exit liquidity…

But this recent spike wasn’t driven by Bitcoin milestones or advancements in blockchain tech. Nope, it was all about former U.S. President Donald Trump launching not just one, but two official meme coins. 

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On January 18, just two days before what would have been inauguration day, Trump introduced the “Official Trump” ($TRUMP) token. If that wasn’t headline-worthy enough, First Lady Melania Trump also tossed her hat — or perhaps her meme — into the ring by dropping her own meme coin, adorably titled the “Melania Meme” (MELANIA). 

At launch, the tokens reportedly performed well, catching the eyes of investors and meme coin enthusiasts alike. But as is often the case in the notoriously volatile meme coin market, both TRUMP and MELANIA saw their values take sharp nosedives not long after the initial excitement faded. 

Still, the buzz around these high-profile releases was enough to fuel an unprecedented amount of curiosity, evidenced by the explosion of Google searches for “crypto.” Everyone wanted to know — What’s a meme coin? Are these legit investments (spoiler: they aren’t.)? And is it too late to get in on the action? 

Why Are People Still Interested in Meme Coins? 

Meme coins, for the uninitiated, are a category of cryptocurrency that thrives on internet culture and humor. Think Dogecoin or Shiba Inu — they’re often little more than a joke, but sometimes that joke catches on in a big way. The appeal lies in their relatability and the FOMO (fear of missing out) that comes with potentially turning a super-small investment into a big payday. 

Trump’s foray into the meme coin space added an extra dose of intrigue. High-profile individuals dipping into crypto tend to draw attention from all corners, including news outlets, financial analysts, and your coworker who now insists on paying you back in Bitcoin. 

However, meme coins also carry a stigma. They’re risky, volatile, and often viewed as speculative at best. For those new to crypto, they can be fun to follow but dangerously easy to misunderstand. Let’s take a quick look at the charts for TRUMP.

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Anyone who bought at the top is hurting right now. And that’s going to be your average retail investor. However, we are impressed at how well it’s currently holding up. It would probably be at zero if it were any other meme coin.

What Does This Mean for New Crypto Users? 

If you’re just beginning your crypto exploration, the sudden resurgence in interest might feel both thrilling and overwhelming. Here’s what you should know before you jump on board the crypto hype train. 

1. Meme Coins Aren’t Sustainable 

The surge in searches following the Trump and Melania meme coins is a classic example of short-term excitement. While the buzz has introduced a wave of newcomers, you need to know that many hype-driven projects burn brightly and fade quickly. Just because something’s trending doesn’t mean it’s a stable or wise investment. 

2. Education Is Key 

The flood of interest in crypto presents a great opportunity to educate yourself. Learn the basics — what blockchain technology is, how different types of cryptocurrencies work, and what factors influence their value. 

Pro tip: Please don’t start your journey by investing in memes. Bitcoin and Ethereum are excellent entry points for a reason. 

3. Don’t Get Fooled By Celebrity Projects 

Two words:

1. Hawk
2. Tuah

Trump’s and Melania’s tokens are only the latest in a string of celebrity-endorsed or created crypto projects, many of which have ended poorly for investors.

Google Searches For “Crypto” and the Broader Implications 

Beyond the meme coin drama, the uptick in searches for “crypto” hints at a larger narrative. The crypto industry continues to find ways to stay in the spotlight, whether through new technology, regulatory developments, or in this case, pop culture curveballs. 

For crypto as a whole, this means that the public interest is far from waning. While Bitcoin’s last all-time high seems like a distant memory to short-sighted social media influencers, the foundations of crypto remain strong and viable. 

The Trump-inspired Google Trends frenzy may be fleeting, but it underscores the enduring power of crypto to re-enter public discourse — even through unexpected means. 

If Google Trends’ latest data tells us anything, it’s that crypto is still very much a part of the zeitgeist, capable of commanding attention en masse. That said, curiosity doesn’t always translate to clarity, especially for those just starting out on their crypto journeys. 

Blockchain tech and DeFi are as unpredictable as a Trump social media post. But with the right mindset and caution, it can also be a fascinating space to explore.