TLDR
- Despite volatility and ETH treasury companies being the hot buys in July, Strategy and MetaPlanet bought more BTC.
- MetaPlanet picked up 775 Bitcoin.
- Strategy stuck with a “modest” purchase of 430 Bitcoin.
It’s been a while since we’ve reported on MetaPlanet and Strategy. It’s not that they haven’t bought, but NFTs, DeFi, and ETH treasury companies have been what’s hot in the streets. It’s time to get back to our roots!
BTC is back on the menu for these corporate giants. Remember, when you’re a bag holder, there’s no such thing as too small of a purchase. Let’s get after it.
Who’s Hungry?
The two names dominating the Bitcoin headlines continue their path to victory.
Metaplanet, the Japanese investment firm, dropped another $93 million on 775 Bitcoin. That’s not pocket change — we’re talking about an average price of $120,006 per coin.
The latest purchase brings their total Bitcoin stash to 18,888 BTC, worth about $2.2 billion at current prices. To put that in perspective, they now rank seventh globally in Bitcoin holdings. Not too shabby for a company that only started its Bitcoin accumulation strategy in April 2024.
Strategy, led by the legendary Bitcoin bull Michael Saylor, added another 430 Bitcoin to their already massive pile. They spent $51.4 million for this batch, paying an average of $119,666 per coin. This brings their total Bitcoin holdings to a mind-boggling 629,376 BTC, purchased for about $46.15 billion at an average price of $73,320 per coin.
Why Do They Keep Buying BTC?
You might be wondering: “Why are these companies throwing around money like they’re playing Monopoly with real cash?” Great question, and the answer isn’t “because they can” (though that probably doesn’t hurt).
The Corporate Treasury Strategy
Companies like Strategy and Metaplanet aren’t gambling with shareholder money. They’re implementing what’s called a “Bitcoin treasury strategy.” Instead of letting cash sit in bank accounts earning practically nothing, they’re converting it to Bitcoin as a hedge against inflation and currency devaluation.
Think about it this way: if you had millions of dollars sitting in a savings account earning 0.5% interest while inflation runs at 3-4%, you’re actually losing money every year. Bitcoin, despite its volatility, has historically been a better store of value over the long term.
The Numbers Don’t Lie
Metaplanet’s recent earnings show this strategy might be working. Their total revenue hit 1.2 billion yen ($8.4 million) in Q2, up 41% quarter-on-quarter. Even more impressive? Their net income swung from a loss of 5 billion yen ($34.2 million) in Q1 to a profit of 11.1 billion yen ($75.1 million) in Q2.
That’s what we call a comeback story.
Michael Saylor’s Philosophy: “Volatility is a Gift”
While Bitcoin was doing its usual roller coaster impression last week — surging above $124,000 only to retreat to $115,000 — Michael Saylor dropped some wisdom on Twitter that perfectly captures the institutional mindset: “Volatility is a gift to the faithful.”
Crazy talk? Maybe. Accurate? Depends. For the folks who have been in crypto for years and love buying dips, yes. For new folks not yet used to the volatility? Probably a little terrifying.
That’s ok. You’ll adjust.
These companies view Bitcoin’s wild price swings as buying opportunities, not reasons to run for the hills.
When BTC hit its all-time high, Strategy’s Bitcoin holdings were valued at $77.2 billion. When it dipped? They saw it as a chance to buy more at a discount. That’s the mindset that separates institutional investors from the “buy high, panic sell low” crowd.
It’s Not a Competition
If you’re new to the crypto space, watching these massive purchases might feel overwhelming. “How can I compete with companies dropping $93 million on Bitcoin?” Here’s the thing — you don’t need to compete. BTC isn’t just an investment. It’s a massive community of people who believe in the project’s mission. Every day, that community grows.
When serious companies with fiduciary responsibilities to shareholders start allocating hundreds of millions to Bitcoin, it’s no longer speculation. It’s institutional adoption. These aren’t crypto bros making YOLO trades. These are sophisticated financial institutions making calculated decisions.
Notice how these companies aren’t trying to time the market perfectly? Strategy has been buying Bitcoin regularly, sometimes in smaller (that’s a Saylor joke) purchases. They’re essentially dollar-cost averaging on a massive scale.
You can do the same thing with whatever amount you’re comfortable with. Whether it’s $50 or $500 a month, consistent buying over time can help smooth out Bitcoin’s volatility.
Embracing the Volatility
Bitcoin’s recent price action — hitting new all-time highs before pulling back — is exactly the kind of volatility that institutional investors have learned to embrace. It took them a while, but they got with the program.
The fact that major corporations are continuing to buy Bitcoin at $120,000+ tells us something important: they believe the long-term story is still intact. They’re not buying Bitcoin because they think it’s cheap — they’re buying because they think it’s going much higher over time.
The key for beginners is to start small, learn the basics, and focus on building good habits rather than trying to replicate institutional-sized purchases. Bitcoin doesn’t care if you buy $50 worth or $50 million worth — the tech and the long-term potential remain the same. As an individual, find your own path that works for you and stick with it.
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